Red Paddle Co Limited (“Red Paddle”, “we”, “us” or “our”) is a company incorporated in England and Wales with company number 01371094. Our registered office is Unit 12 Halwell Business Park, Halwell, Totnes, Devon, TQ9 7LQ.

The policy sets out the basis on which any personal data we collect from you, that you provide to us or that we obtain from other sources, will be processed by us when you

• Use our websites (approx. 6 different Red Paddle sites worldwide)
• https://red.equipment/ which is one of many that is accessed worldwide
• UK = https://red-equipment.co.uk
• Canada = https://red-equipment.ca
• New Zealand = https://red-equipment.co.nz
• Australia = https://red-equipment.com.au
• USA = https://red-equipment.us
• Contact us directly to purchase specific items from us
• Register your purchase for delivery
• Sign up to our monthly newsletters and other promotions/competitions

For the purpose of data protection laws, the data controller is Red Paddle Co Limited of Unit 12 Halwell Business Park, Halwell, Totnes, Devon, TQ9 7LQ. We are registered as a data controller with the Information Commissioner’s Office under number ZA210070.

We will explain how and why we process your personal data regardless of whether you used Red Paddle Co Ltd to purchase your specific item(s) and/or sign up to our monthly Newsletter. All the company websites process your data the same way. As well as the legal basis on which we carry out this process, handle by our trained workforce.

1.1 Providing our products to you:

When you order our products online – for example our inflatable SUP boards, paddles, clothing, and other accessories, we will need to process your personal data to provide these products to you – for example, by delivering the products to you or to return duplicated items (See T&C’s and Returns Policy https://red-equipment.co.uk/a/returns).

When you register for enhanced warranties, we will store your details and information related to your product in connection with the enhanced warranty.

Our use of your personal data in this way includes sharing your personal data with our employees and contracted personnel. Red Paddle Co Ltd has specific suppliers – for example Payment Gateway and Courier companies.

We need to process your personal data in this way to be able to enter into and fulfil our trading contract with you for the sale of products and/or any enhanced warranty.

1.2 Improving Our Website/s:

Red Paddle Co Ltd may also process personal data to provide you with a more tailored experience, including using data to make sure our website is displayed in the most effective way for the device you are using. Our improved processing means that our services will be more tailored to you.

We also use various third-party cookies to help us improve our website, but we will not be sharing your personal details with the third-party analytics and search engine providers that assist us in the improvement and optimisation of our website.

To ensure that our website maintains a high level of security we will carry out internal operations, including troubleshooting, data analysis, research, statistical and survey purposes. This allows us to implement further improvements to our secure website(s).

The legal basis on which we process personal data in these circumstances is our legitimate interest to provide you with a better user experience and ensure that your personal information remains secure.

For more information regarding cookies, please click on our newly updated Cookies Policy and see

How Google uses information from sites or apps that use our services – Privacy & Terms – Google

1.3 Red Paddle Co Ltd Marketing Campaigns:

Red Paddle Co Ltd marketing communications is where you have consciously opted in by clicking “OK” or/and “I Agree” to receive marketing communications from us. We will process your personal data to provide you with marketing communications in line with the preferences you have provided.

Marketing and promotions will be sent and displayed to you according to your preferences through email, text messages and postal mail as well as displayed in your mobile app, social media channels or web browser.

We also provide you with a personalized online experience by giving you personalized marketing based on your interactions with us and analytics of your customer behaviour on our websites, such as your purchase and browsing history.

We may use external marketing agents to help us with such marketing communications to ensure that the information that you will be receiving is supporting your current buying patterns.

The legal basis on which we process personal data for marketing purposes is your consent. You are not under any obligation to provide us with your personal data for marketing purposes, and you can withdraw your consent to personal data being processed in this way at anytime by contacting us Tel: 0044 (0) 1803 896 847 or Email: team@red.equipment or, where relevant, by following the unsubscribe link in any marketing communication you receive from us.

1.4 Considerations:

Red Paddle Co Ltd is an established company therefore another company may wish to purchase our company, should that be, then we would contact you to inform you of the changes. It is our duty to be transparent as to how and when your personal data will be securely transferred to the new company.

Red Paddle Co Ltd’s Data Protection Officer Helen Shears is part of the Management team if we sell or buy any business or assets, in which case your personal data will need to be disclosed to the prospective seller or buyer the DPO will adhere to the UK GDPR laws.

In each case, the legal basis on which we process data in these circumstances is our legitimate interest to ensure our business can be continued by a purchaser. If you object to our use of personal data in this way, the relevant seller or buyer of our business may not be able to provide products to you.

In certain circumstances we may also need to share your personal data if we are under a duty to disclose or share personal data in order to comply with any legal obligation.

We will collect and process the following data

Initial Information

• Name (first and surname)
• Email Address
• Telephone / Mobile phone number
• Ordered Items

Additional Information

• Delivery Address – Home, Work or Other
• Delivery time – if required
• Alternative Address if parcel is undelivered
• Payment methods
• Feedback from our survey
• Newsletter Registration 

The information that you give us via online, by telephone, email or otherwise as this will allow us to process your order in a timely manner. Your information can be received when you participate in social media functions on our website, enter a promotion or event, complete our survey and/or when you report a problem with our website.

Information we would automatically collect should you visit our website.

• Technical information, including the internet protocol (IP) address used to connect computers to the internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, screen resolution, operating system, and platform.
• Information about visits, including the full Uniform Resource Locators (URL). Clickstream to through and from our website (including time and date), page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks and mouse-overs) and methods used to browse away from the page.

The information that we can collect from other sources as we work closely with third parties – (including from business partners, sub-contractors, advertising networks, analytics providers, event co-ordinators, hosting providers and search information providers) from whom we may also receive information about you.

We do not process any special categories of personal data, meaning personal data revealing the following

o Racial or ethnic origin

o Political opinions, religious or philosophical beliefs

o Trade union membership

o Genetic or biometric data that uniquely identifies individual

o Data concerning an individual’s health, sex life or sexual orientation

Some of the cookies described above are stored on your machine by third parties when you use our website. We have no control over these cookies of how the third party uses them. They are used to allow that third party to provide a service to us, for example website analytics. For more information on these cookies and how to disable them please see

• Internet Advertising Bureau website at youronlinechoices.com where you will be able to opt -out of receiving Internet Based Advertising cookies from some of the third parties.
• The third party’s individual Privacy Policy can be found below

Google Analytics, Social sharing, and remarketing Google provides anonymised data about the visits made to our website. https://policies.google.com/privacy?hl=en-GB&fg=1

Facebook Facebook stores cookies which allow the Facebook ‘like’ social sharing functionality but only if you click on the Facebook ‘like’ button on our website. https://en-gb.facebook.com/policy.php And https://www.facebook.com/policies/cookies/

Twitter Twitter stores cookies which allow their social sharing functionality including the ‘tweet’ function and to generate usage information during your visit to our website. https://twitter.com/en/privacy and https://help.twitter.com/en/rules-and-policies/twitter-cookies

Instagram https://help.instagram.com/1896641480634370 Instagram is linked to our websites

LinkedIn https://www.linkedin.com/legal/privacy-policy LinkedIn is linked to our websites

Yell.com https://www.yell.com/legal/data-protection-privacy-policy/ Online search for our company should you wish to place your order via telephone

Tiktok https://www.tiktok.com/legal/privacy-policy-eea?lang=en Marketing agent submits social media content to this site to promote certain items.

AWIN AWIN is the platform used for tracking affiliate network purchases on our websites resulting from referrals from selected publishers and partners. https://www.awin.com/gb/legal

Klaviyo Used for email marketing communications and sign up form submissions. https://www.klaviyo.com/legal/privacy/privacy-notice

Attentive Used for SMS marketing communications https://www.attentive.com/legal/privacy

SWAP Returns Used for processing order returns, exchanges and credit notes. https://www.swap-commerce.com/privacy-policy

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

Guidance Note: You can block cookies by activating the setting on your browser that allows you to refuse the setting for all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our website.

Except for essential cookies, all cookies will expire within a few months.

Internally, we will combine the information you provide to us with information we collect about you. We will use this information and the combined information for the purposes as stated above (depending on the types of information we receive).

For more information on the cookies we use and the purposes for which we use them, please refer to our Cookie List

The data that we collect from you will be store securely within the UK . All information you provide to us is stored on servers with an encryption process designed to protect the information.

We have no reason to transfer your information outside of the UK but should a legal request or a change in legislation requires us to transfer outside of the UK then you will be notified accordingly.

Therefore, in that instance we would provide adequate security for the data to be transferred under the instruction of Information Commissioner’s Office / UK GDPR. This ‘Adequacy Decision’ will be reviewed 27th June 2025 regarding the flow of information between the UK and other countries. 

Where we have given you (or where you have chosen) a password which enables you to access certain parts of our website, you are responsible for keeping the password confidential. You must not share your password with anyone.

Where you have purchased product from us, we will retain your data for a period of 6 years after the goods were delivered, to ensure that we are able to assist with any questions or feedback in relation to our goods or to enforce, or protect, or to defend our legal rights.

Where we have processed your personal data to provide marketing communications with consent, we may contact you at least every 12 months to ensure that you are happy to continue receiving such communications. If you tell us that you no longer wish to receive such communications, your personal data will be removed from our mailing list.

• Right to object – you have the right to object to us processing your personal data. Based on our legitimate interests stated above, if you ask us to stop processing your personal data on this basis, we will stop processing your personal your personal data unless we can demonstrate compelling grounds as to why the processing should continue in accordance with the UK GDPR laws. For direct marketing purposes. If you ask us to stop processing your personal data on this basis, we will stop.
• Right of access – you have the right to receive confirmation as to whether your personal data is being processed by us, as well as various other information relating to our use of your personal data. You also have the right to access your personal data which we are processing. We may charge you for exercising this right if the request is a duplication or/and excessive information, however, you will be notified.
• Right to rectification – you have the right to require us to rectify any inaccurate personal data we hold about you. You also have the right to have incomplete personal data we hold about you completed, by providing a supplementary statement to us.
• Right to restriction – you have the right to restrict our processing of your personal data where the accuracy of the personal data is being contested by you. The processing by us of your personal data is unlawful, but you do not want the relevant personal data erased. We no longer need to process your personal data or the agreed purposes, but you want to preserve your personal data for the establishment, exercise, or defence of legal claim(s). Or we are processing your data based on our legitimate interest and you object to our processing. On this basis of our legitimate interest and you want processing of the relevant personal data to be restricted until it can be determined whether our legitimate interest overrides your legitimate interest. Where any exercise by you of your right to restriction determine that our processing of personal data is to be restricted, we will then only process the relevant personal data in accordance with your consent and, in addition, for storage purposes and for the purpose of legal claims.
• Right to data portability – you have the right to receive your personal data in structured, standard machine-readable format and the right to transmit such personal data to another controller.
• Right to erasure – you have the right to require we erase your personal data which we are processing where one of the following grounds applies: the processing is no longer necessary in relation to the purposes for which your personal data was collected or otherwise processed; our processing of your personal data is based on your consent and there is no other legal ground we can use to process your personal data; you object to the processing and we have no overriding legitimate interest for our processing; the personal data have been unlawfully processed and the erasure is required for compliance with a law which we are subjected to. You have the right to lodge a complaint with the Information Commissioner’s Office (ICO), Wycliffe House, Water Lane, Wilmslow, Cheshire. SK9 5AF – Tel: 0303 123 1113 should you decide that we have not managed your request as highlighted throughout this policy.
• Exercising your rights – You can exercise such rights by contacting us on 01803 896 847 or by writing to us at team@redequipment.com

Our website may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that you have left our website and these websites have their own privacy policies. We do not accept any responsibility or liability for these policies or websites. Please check these policies before submitting any personal data to these websites.

Any changes we make to our privacy policy in future will be posted on this webpage and where appropriate, notified to you by email. Please check frequently to see any updates and changes to this policy.

Date: 12th July 2024

Review Date: June 2025

Version: 2.0